E cigarette giant Juul halts sales of fruity flavors as ban looms The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely Juul can continue to sell e cigarettes, FDA says FDA Bans Fruit, Mint Flavored Vaping Products That Appeal to Minors, A Case for Women Reports Juul Sales Recovered Within Weeks of Self imposed Flavor Ban Respiratory Therapy The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health.