Trust in Computer Systems and the Cloud"The problem is that when you use the word trust, people think they know what you mean. It turns out that they almost never do. With this singular statement, Bursell has defined both the premise and the value he expounds in this insightful treatise spanning the fundamentals and complexities of digital trust. Operationalizing trust is foundational to effective human and machine digital relationships, with Bursell leading the reader on a purposeful